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education |
2000-2002
Savannah, Georgia |
Savannah College of Art & Design
MFA: Computer Art
Concentration: Motion Graphics / Interactive Design |
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1993-1997
Sarasota, Florida |
Ringling School of Art & Design
BFA: Graphic & Interactive Communications
Minor: Photography |
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2008-PRESENT
Miami, Florida |
Miami-Dade Public Schools (District Offices)
Position: senior art director
Clients: M-DCPS, schools of choice & parental options |
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2006-2008
Beltsville, Maryland |
Merrick Towle Communications
Position: senior Art Director
Clients: kettler, beazer homes, dr horton, myerton |
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2005-2006
Miami, Florida |
The Ad Studio
Position: Art Director
Clients: Cendant Hotels, Ramada, Bacardi, Sol Melia |
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2005-2006
Miami, Florida |
Miami International University of Art & Design
Adjunct Professor
School of Graphic Design |
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2005
Miami, Florida |
University of Miami
Guest Lecturer
College of Arts and Sciences |
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1999-2005
Miami, Florida |
Miami-Dade Public Schools (District Offices)
Position: Art Director
Clients: M-DCPS, Education Fund, Dade Cultural Alliance, MDC |
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1999-2000
Miami, Florida |
South Miami School of the Arts
Position: Professor of Graphic Design
Magnet School Program |
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1998-1999
Miami, Florida |
Reiser & Reiser Advertising Agency
Position: Designer
Clients: Canon, Sony, Hewlett Packard |
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1997-1998
Miami, Florida |
Deneba Systems (Software Company)
Position: Senior Designer
Clients: Canvas 5.0 and 6.0, Deneba Cad 4.0 |
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1997
Sarasota, Florida |
Design Center (R.S.A.D.)
Position: Web Designer
Official Ringling School of Art & Design website design |
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1996-1997
Miami, Florida |
Avanti-Case Hoyt
Position: Internship
Clients: Burdines, Dillards |
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skills |
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Graphic Design
Web Design
Sound Editing
Video Editing
Motion Graphics
Photography (Product Photography, Re-Touch)
Advanced knowledge of graphic applicatons
Art Direction
Concept Development
Event and Product Marketing/advertising
Product Education (Seminars, Presentations, Lectures)
Branding Solutions
Bilingual (English, Spanish)
US Citizen |
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Coordinate with high-level administrative to prepare marketing plan
Brand development for multiple initiatives as needed
Design and produce all in-house marketing materials
Design and produce Choice Schools' marketing materials
Responsible for providing exposure of Magnet Schools and yield highest return of applications
Research advanced, innovative and cost-effective methods of connecting with the target audiences
Conceptualize, design and implement all marketing materials
Responsible for art directing various marketing campaigns
Carry out market research and analysis
Manage all marketing related proposals with vendors
Responsible for carrying out vendor contracts
Administer print production press-checks
Art direct photo-shoots and document special events
Responsible for design and production of Power Point presentations
Responsible for design and production of video commercials, information videos and video presentations
Arrange for media placement through various advertising channels
Work as a closely with department directors to prepare and organize special events
Research and assist in purchasing materials for the purpose of workshops, training, special events, and student recruitment
Responsible for maintaining and updating all digital media
Identify prospective partnerships and/or opportunities which strengthen the marketing plan
Provide site supervision for recruitment materials installations
Provide individual Choice Schools assistance with their recruitment materials
Design and implement website interface to be used by all Choice Schools
Assign permission levels to all Choice School administrators for website maintenance and updates
Train district and school level personnel to use Content Management System
Monitor and report marketing traffic and response from our stakeholders
Samples and References furnished upon request |
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OBJECTIVES |
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Booth design implemented to attract parents at rallies and educate the public as to the availble options through Miami-Dade County Public Schools. |
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OBJECTIVES |
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Postcard design implemented to educate the public as to the availble options through Miami-Dade County Public Schools. |
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OBJECTIVES |
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Website design which overs a comprehensive list of School Choice & Parental Options, programs. |
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OBJECTIVES |
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This trendy ad was designed to appeal to a young, urban professional crowd. The objective of this ad campaign was to sell the idea of the lifestyle that the MET has to offer while also making mention of the exceptional amenities available. |
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OBJECTIVES |
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The objective of this ad campaign was to illustrate that the MET condominiums is were your desire and your needs are MET. Another important factor in the ad was to include the building's amenities, location and desirable lifestyle. |
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OBJECTIVES |
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Ketter's jewel condominium, the Midtown Reston, was showcased in this direct mailer with one thing in mind: Sophisticated Elegance |
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OBJECTIVES |
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Deep Harbour had great success with this series of ads that drove young, enthusiastic families to see what all the hype was about. The ads, fresh, simple and bold layout appealed to the the right audience and resulted in profitable sales for Beazer Homes. |
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OBJECTIVES |
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Catchy and clever door hangers were developed and followed by this newspaper ad to drive potential buyers to Beazers "Dollar Days" event. |
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OBJECTIVES |
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Chelsea Ridge's beautiful park-like setting was the main selling point that needed to be express in the brochure and other collateral developed for this property. |
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OBJECTIVES |
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Riverside's objective was to produce a design template that was versatile for all their collateral needs. Shown here is a page from the brochure and a sample of an ad. Elements from the logo drove the design of the versatile template. |
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OBJECTIVES |
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Campaign for the British Virgin Islands. Their objective was to cater to the leisure market of wealthy Americans looking to spend time with family and themselves. These ads were designed to meet that criteria as well as be interesting enough to grab the viewer's attention. I also introduced an element of education on each ad by adding the “Did you know” box with random facts about the British Virgin Islands. |
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OBJECTIVES |
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Campaign for the British Virgin Islands. As a follow up to the ads created, this postcard and eblast work with the idea of The British Virgin Islands being “Nature’s Little Secret”. I designed these two pieces to be sent to travel agents in effort to educate agents about the British Virgin Islands and all of its “secrets”. |
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OBJECTIVES |
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The Canvas 6.0 software application was launched to compete with Adobe graphics applications. I designed this box using only the Canvas 6.0 application to display its potential. The designed layout, colors, and logo competed well against the competitors’ product boxes. Canvas’ sales increased as a result of the new look and marketing efforts. Beside the product box stands the press kit, another item I designed to enhance the press coverage of various magazine editors. |
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OBJECTIVES |
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These are examples of the ads produced for Melia All Inclusive. Three major goals were accomplished in this ad. The first was to incorporate multiple images without resorting to the standard 'bar of images'. Second was introducing the brand as a mid-market product with elegance and flair. Finally the third was to position the product as a family resort where you can spend quality time with your loved ones. |
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OBJECTIVES |
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Based on the layout of the print ads above, this rack brochure was designed to sell the viewer on an all inclusive experience that the whole family could participate in. |
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OBJECTIVES |
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This was an in-room piece presented in guest rooms at an all inclusive resort. It was part of the extensive identity package designed for an upscale club within the resort. |
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OBJECTIVES |
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Above is an invitation to a cocktail reception during a major trade show event. It was designed to impress and stand out as 'the' party of IT&ME 2005. This was printed using metallic inks and a custom die cut. |
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OBJECTIVES |
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This invitation was designed around the client's idea of having a beach themed party for travel agents attending the CHA conference. It was designed using a popular retro look and used stereogram technology to make the actual invitation 3D. |
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OBJECTIVES |
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This 'out-of-the-box' layout got the attention of Ramada Hotels for its dynamic appearance and its clever graphic elements. First, the speech bubble was designed to be recognizable, versatile, and merchandisable. Secondly, the peeking through photo, revealed what the hotel was like, adding color, curiosity and excitement to the ad. Finally the multi-landmark icon was designed to stress the idea of 'worldwide' as part of the brand's identity. |
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OBJECTIVES |
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Above are two samples of a Thrifty ad. A template was designed with the forethought of adaptability to various sizes for various print publications. |
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OBJECTIVES |
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These are examples of various logos with similar objectives; create an image powerful enough to represent the organization behind it. In all cases, the logo sets a mood, prepares the viewer to accept a certain standard, and work in various media. |
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OBJECTIVES |
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Above is a direct mailer piece for Wingate Hotels. The client’s goal was to entice travel agents to register for a “Master’s Program” through Wingate and enter to win a $2,500 prize. I came up with the concept of the “Magic Wingate Ball”. This postcard would allow the viewer to pull a tab, thus revealing their future; which would be to look out in the mail the following week for a possible prize. Designed to be interactive, engaging, memorable and effective. |
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OBJECTIVES |
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This direct mailer was designed with the intention to allure travel agents to participate in one of Wingate Inn's travel agent programs. Eligible agents were given the opportunity to win cash prizes. |
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OBJECTIVES |
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A successful series of unpredictable door hangers produced for Wingate Inns. |
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OBJECTIVES |
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This is a stop motion animation filmed one frame at a time. I developed, built, filmed, edited, color-corrected and sound designed this project. It is the story of life after death as acted out by characters built from found objects. The music was especially composed for this animation. The piece won ‘Best Short Animation’ at the Downstream International Film Festival. |
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OBJECTIVES |
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As one of the management companies of Hard Rock Hotel, Lifestar wanted to have an up-beat, attention grabbing intro to their Power Point presentations that would also serve to give the viewers an idea of what Lifestar was all about. |
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Produced as a public service announcement, this 30 second psa, was aired in Savannah, Georgia warning of the importance of vision care. I directed, filmed, and edited this piece myself. |
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OBJECTIVES |
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Planet of the Apes title sequence. Produced as an
experimental
project to practice advanced features in Adobe After Effects. |
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OBJECTIVES |
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Following the success of the Mural Book designed for Miami-Dade County Public Schools, this website was created to offset the cost of producing more books. The site was designed for elementary and middle school students. It was designed to be both interactive and entertaining. |
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OBJECTIVES |
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This basic corporate website was created for Brown+Brown Group. Done using both html and flash. |
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OBJECTIVES |
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Shown above is the front page of the NEXTGEN International Children’s Film Festival website. This festival was especially designed for elementary through high school students. The look and feel of the festival was designed to showcase youth, energy, and Miami (the hosting city). I took several photographs and manipulated them to create a clever, witty signature image used to identify the festival. |
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In the last several years, my perspective of graphic communication has been forming. Even though I can not say it is finalized, I can say what I have learned until now.
As an Art Director, I consider myself transparent, as a piece of glass. I have no identity of my own; rather, I reflect that of the client. My job is to take the information from the client and convey it to the target audience. Similar to how light passes through a piece of glass, the materials I design reach their intended audiences with a clear and original message. I am an interpreter of information, taking raw data from one end, organizing, simplifying and repackaging it for the audience.
Being a part of the clients’ world is important and essential to generate effective communication; swim in their waters, eat their food, breathe their air, and become a part of their world, without loosing touch of the target audience.
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© 2011 Marcus Ortega. All rights reserved - updated 03/21/11.
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