marcus ortega marcus ortega marcus ortega marcus ortega

MARCUS ORTEGA

FINE ART FISH SERIES

One in All - All in One. The Fish Series depicts the spirituality of our existance through the metaphor of water in and around fish.
Giclées Now on Sale

MARCUS ORTEGA

FINE ART SORROW SERIES

A look into our souls may bring to light the sorrows and anxities that affect our lives.
Giclées Now on Sale

SAY WHAT

YOU DO

 

MARCUS ORTEGA

+ Experience

I have over 15 years of solid, committed work in the advertising industry. My job capacities have ranged throughout this time, presenting me a holistic understanding of the advertising field. I have attained advanced technical and functional knowledge, skills and abilities. My proven successful track record of concept development, execution and team management has offered my clients upward growth and positive returns. I offer a sharp, innovative approach with a business and budget conscience philosophy. This combination of creative and logical thinking is critical in today's fast moving and fragmented business climate.

+ Responsibilities
Current Responsibilities
  • Advanced knowledge of art direction and management/supervision based from both the hands-on technical side as well at the client, need-based side

  • Specialized in concept development and the ability to generate comprehensive strategies

  • Expert in effectively generating targeted and innovative monetization strategies

  • Commanding understanding of brand development, brand equity growth and brand centered sales tactics

  • Over 15 self-motivated years of accomplished and compelling design tailored for specific market requirements

  • Results oriented business development and communications

  • Clear understanding of public relations, communications and government-relations within our expanding global environment

  • Capable of exerting clear and concise information whether written or spoken in both English and Spanish

GROWTH BY DESIGN

A series of aggressive marketing strategies have catapulted Miami-Dade County Public Schools' Choice Programs to unprecedented growth. My challenge was to meet the expectations of the School District's desire to advertise and promote the numerous new and existing programs. As a result of calculated and strategic planning, the School District witnessed continued growth and expansion of it Choice Programs. Below is a chart illustrating steady growth:

Department Accomplishments

  • Record-breaking 35 Magnet Schools of America Merit Awards
  • Introduction and Rollout of the Innovative, High-Technology iPrep Academies at Multiple M-DCPS Schools
  • Recipient of Over $30 Million Dollars in Grants on an Annual Basis
  • Ground-Breaking Collaboration Agreement with Cambridge International Examinations, Part of the University of Cambridge in the United Kingdom; the First Major School District in the United States to Build Such a Relationship
  • Managing Over 375 Magnet Programs, Over 295 Career Academies, Over 190 Charter Schools and Numerous Other Choice Options
  • Grown Student Enrollment from 144,080 to 172,939 in Just Two Years (A 28,859 Gain)
  • Development of the VPREP Brand of Virtual-Based Education District-Wide

Marketing Accomplishments

  • Marketing and Launch of the First-Ever District-Managed Charter School
  • Responsible for the Development and Presentation of All Marketing Materials for the International Student Academy to Targeted to International Students Seeking to Attend M-DCPS
  • Responsible for the Presentation of District Materials for the Prestigious Broad Prize of Education Award Which as Awarded to M-DCPS
  • Marketing and Rollout Launch of Miami's First-Ever Eco-Conscience School
  • First-Ever Branding of Nationally Renown Choice Schools
  • Successful Launch of Esteemed, First-Ever Partnership of the College Board, Cambridge International Examinations and Miami-Dade County Public Schools in a Program Known as the AP | Cambridge Capstone Program
  • Branding and Marketing the Superintendent's Initiative of the New, High-Technology iPrep Academies
  • Launch and Recruitment through Marketing of 51 New Magnet Programs in 5 years
  • Averaging 28,000 Unique Visitors to the School Choice Website on a Monthly Basis
  • 2005-2006 School Year
  • 17,000
    Applications Received
  • 3 New Programs
  • 31,761 Enrolled
  • --
  • 2010-2011 School Year
  • 43,000
    Applications Received
  • 6 New Programs
  • 43,418 Enrolled
  • A 39.5% Increase
  • 2012-2013 School Year
  • 57,000
    Applications Received
  • 21 New Programs
  • 52,771 Enrolled
  • A 75.4% Increase

DESIGN DRIVES CAPITALISM

Targeted design is the amulet that freezes the competition. Design is a new way of seeing the same differently. It takes two products that are basically the same and effortlessly transcends one over the other. Design is capitalism's muse, its stimulation; it drives an audience to the front door. I clearly see the absolute necessity of good design and the abounding rewards that it can deliver.

Whether it has been a small 15 person company or a mega 40,000 employee empire, THE CLIENT EXPECTATION IS ALWAYS THE SAME, TO GROW.

I'm brought in to have initiatives ignite, products sell, & TURN VISIONS INTO REALITIES.

DO WHAT

YOU SAY

LIKE WHAT YOU SEE? i HAVE AN IDEA...

CONTACT ME

I'M READY IF YOU ARE

Direct: 305.972.9520

Email:marcus@marcusortega.com

Skype: marcus.ortega1



And here is a little description for your map

And here is a little description for your map

And here is a little description for your map

Projects Small or Large - Let's talk!

* = required field
TEACH WHAT YOU BELIEVE

Teaching is a delicate balance between holding firm to what you know while welcoming evolving practices and technologies into a new vision. As I perfect my craft, I also have shared my vision with students from the following schools: